Month: February 2024

The world of search engine optimization (SEO) is always changing, and staying on top of the latest updates can be challenging. With each passing year, new trends and strategies emerge while old SEO myths continue to spread like wildfire. 

As a digital marketing agency, Platinum Consulting is committed to delivering accurate and effective SEO practices – and that means debunking SEO myths that hold us all back.

Search engine optimization requires a careful hand, and you need to know what Google and other search engines are actually looking for from your content marketing and SEO campaigns. 

So, without further ado, here are 10 SEO misconceptions to eliminate from your strategy this year.

Myth #1: Keyword Stuffing Still Works

Let’s be honest – this has always been shady. Repeating keywords excessively in an attempt to manipulate search engine rankings is as outdated and ineffective as it was in 2010. 

While doing so may have yielded some results years ago, major algorithm updates (such as Google’s Panda and RankBrain) have rendered this strategy obsolete. Keyword stuffing can even harm your website’s search engine optimization efforts.

Today’s search engines understand how to analyze content quality, relevance, and keyword density. Keyword stuffing creates unnatural and awkwardly written content that provides a poor user experience – and search engines can penalize you for such manipulative practices.

Be warned: web pages that are caught using more keywords than seems appropriate may even face ranking demotions or removal from search results altogether.

Instead of trying to take the shortcut to better placement in search results, prioritize effective keyword research and keyword targeting. Your end goal should be to create high-quality, user-centric content that feels natural and incorporates search terms organically. 

Myth #2: Content Length Is Irrelevant 

This is definitely one of the most common SEO myths in 2024. Short-form content has blown up on platforms like TikTok and Instagram, which has led to many short-sighted claims that long-form blogging is dead.

Those of us in the trenches of content marketing and keyword research know that’s not true. Content length continues to be a crucial ranking factor in SEO campaigns for one big reason: length correlates with providing comprehensive, valuable information to users. 

While there’s no one-size-fits-all answer to how long content should be, studies consistently show that longer-form content tends to rank higher in search engine results pages (SERPs). 

Longer content can simply cover topics in greater depth while also addressing more aspects of a subject. This enhances its relevance and usefulness to search engine users.

Moreover, long content typically attracts more backlinks and social shares, both of which hold a great deal of ranking power. High-quality, long-form content is also more likely to be cited and shared by other websites and social media users, signaling its authority and value. 

As you plan your content marketing and SEO campaign for this year, remember that shorter content tends to have a higher bounce rate and lower dwell time. This indicates lower user engagement, which remains a significant ranking factor for search engines. 

Myth #3: Backlink Quantity Matters More Than Quality 

Any SEO specialist will tell you that not all backlinks are of equal value to your search engine optimization strategies. The source of your backlinks is a huge ranking factor, but it also impacts your website’s perceived credibility. 

Some businesses view their link-building strategy as a numbers game, hunting down as many as possible. However, search engines like Google favor websites that prioritize the quality and relevance of links over sheer quantity.

High-quality backlinks come from trustworthy, authoritative websites within the same or related industry, and they serve as strong endorsements of a website’s content. Not only do these relevant links enhance your search engine rankings, but they can also drive targeted traffic to your site, as users are more likely to click on links from reputable sources. 

Conversely, low-quality external links from spammy or irrelevant websites can harm your site’s reputation and even lead to link-building penalties. 

In 2024, focus on genuine link-building outreach, content partnerships, and networking within relevant communities. This will strengthen your authority, improve your site’s search visibility, and establish your brand as a credible source of information within its respective niche.

Myth #4: SEO Can Be a One-Time Effort

We won’t lie – this SEO myth kind of makes us want to tear our hair out. 

An SEO campaign cannot be treated as a one-time effort. Search engine algorithms are dynamic, and when paired with evolving user behaviors, they contribute to an ever-changing field. 

Search engines like Google frequently update their algorithms to deliver the most relevant and high-quality search results to users. In other words, what works for an SEO campaign today may not be nearly as effective tomorrow. 

Even elements such as keyword research need to evolve as search trends and expectations shift. If you’re not continuously updating your SEO strategies, you’ll likely fall behind in SERPs.

Every aspect of optimization requires ongoing attention and refinement from SEO professionals. Although you might be hesitant to spend money from your marketing budget on indefinite SEO services, it’s the best way to stay ahead of your online competition. 

Myth #5: Keywords Hold Weight in Meta Tags 

Next up on the list of SEO myths, we need to talk about keywords in meta descriptions. If someone has told you they matter… they’re wrong. 

Meta keywords don’t hold significant weight in modern search engine optimization for two main reasons:

1. Search engines like Google have evolved to prioritize more meaningful ranking factors such as content quality, relevance, user experience, and backlink authority. 

2. Meta keywords were historically abused by website owners who would stuff them with irrelevant or misleading terms. Consequently, search engines began to devalue them.

Moreover, search engines have become increasingly sophisticated in understanding the context and intent behind user queries. They no longer rely solely on meta description keywords or tags to determine the topic or relevance of a webpage. Instead, they analyze the actual content of the page, including headings, body text, images, and other on-page elements.

You’re better off using your keyword research into other elements of your SEO campaigns, such as your content production and link building. 

Myth #6: Google Only Cares About New Content

We’re thrilled to debunk this particular SEO myth. You’ve poured energy, time, and money into your content marketing over the years, and believe us when we say that old work still holds value – even years later.

Google cares about old and new content as long as it provides users with relevant, up-to-date information. While fresh content may capture current trends and events, older content often retains value over time by serving as evergreen resources that continue to address users’ needs and queries. 

Google is smart enough to understand that some topics remain relevant regardless of when they were published. Therefore, Google’s algorithms consider various factors, including the quality, relevance, and authority of content, regardless of its age.

As you create content in 2024, consider how you can put your old work to better use. In some cases, you may be able to simply refresh your existing content to reflect industry changes and the latest best practices. In others, you can repurpose old content into different formats for a fresh perspective.  

We also highly recommend sharing old content through social media, email newsletters, or outreach campaigns (as long as it’s still relevant and accurate). This can reintroduce it to new audiences and drive additional traffic and engagement to your website.

Myth #7: Social Media Is Separate From SEO 

Social media is an enormous aspect of modern content marketing, and it certainly plays a role in search engine optimization strategies. From LinkedIn to Facebook, Instagram to Pinterest, all of the popular social platforms can help enhance brand visibility, drive, traffic, and generate valuable backlinks. 

Although these social signals don’t actually impact your rankings in search results, we know that a strong presence on social media can indirectly benefit your SEO efforts in a few ways.

Firstly, social media platforms serve as channels for distributing content, allowing businesses to reach a wider audience and drive more traffic back to their websites. In turn, this can signal to search engines that a website is providing valuable content that resonates with users.

Additionally, active participation on social media platforms can help businesses foster relationships with influencers, industry leaders, and potential collaborators. This contributes to opportunities for collaborative content creation and link sharing – both of which support SEO. 

Myth #8: XML Sitemaps Boost Rankings 

It’s true – XML sitemaps are a valuable tool for improving a website’s crawlability and ensuring Google can discover and index its pages. 

However, contrary to popular belief, XML sitemaps themselves do not directly boost organic rankings in Google SERPs. 

Submitting an XML sitemap to search engines like Google can help them understand the structure and hierarchy of your website, but it’s not a secret path to influencing how any of your individual pages rank. 

Think of XML sitemaps as a roadmap for search engine bots and crawlers. They can guide them to important pages and ensure they are indexed promptly, but they can’t do the heavy lifting of search engine optimization for you. 

Effective SEO requires a holistic approach that encompasses various elements, including content quality, relevance, backlinks, and user experience. If you’re putting all your eggs in the XML sitemap basket, that’s a mistake.

Myth #9: 301 Redirects Don’t Impact Rankings

301 redirects play a significant role in managing website migrations, URL changes, and consolidating content without losing rankings and traffic. 

When properly implemented, a 301 redirect should signal that a webpage has permanently moved to a new URL, transferring the majority of the original page’s ranking signals. This ensures visitors are seamlessly redirected to the most relevant page, preserving the website’s authority and visibility in organic search results.

While 301 redirects are essential for maintaining organic search rankings during website changes, they may also introduce minor ranking fluctuations as search engines adjust to the new URL structure. Additionally, excessive use of 301 redirects or redirect chains can potentially dilute ranking signals and impact crawl efficiency, leading to suboptimal performance in search results. 

The bottom line: 301 redirects are a valuable tool for managing website transitions and maintaining SEO equity, but they should be used judiciously and monitored closely to ensure minimal disruption to rankings and user experience.

Myth #10: HTTPS Is an Optional Ranking Factor

Last on our list of search engine optimization myths, we need to talk about Hypertext Transfer Protocol Secure (HTTPS). 

In this age of digital risk and cybersecurity breaches, HTTPS is not optional. Thanks to its significant impact on user trust, security, and rankings, Google has explicitly stated that HTTPS is a major ranking factor.

This means that websites with secure connections will undoubtedly receive some kind of boost in search rankings compared to non-secure websites. This underscores Google’s commitment to prioritizing user safety and ensuring a secure browsing experience for its users. 

HTTPS encryption protects sensitive user data, such as login credentials and payment information, from being intercepted by malicious actors. By migrating to HTTPS, websites demonstrate a commitment to user privacy and security, which can enhance user trust and confidence in the site’s legitimacy. 

Keep in mind that many modern web browsers now display warnings for non-secure websites, which can deter users from accessing or interacting with such sites. You don’t want people steered away from your site, which makes HTTPS encryption essential.

Get Help With Search Engine Optimization (SEO)

There you have it: those are the most common SEO myths we hear from misled clients and colleagues.

As you cultivate your SEO strategy going forward, keep these falsehoods (and truths) in mind. Things are always changing, and it pays to keep your finger on the pulse of what’s happening in the world of search engine optimization. 

Hire SEO Experts Today 

The best way to stay abreast of the latest trends is to work with dialed-in SEO specialists. 

At Platinum Consulting, we specialize in search engine optimization for businesses of various sizes and industries. We’re pros at helping clients cut through the noise with razor-sharp SEO strategies that generate lasting results. 

If you’re ready to jumpstart or streamline your local SEO strategy, talk to our SEO agency. We’re here to cover everything, from content marketing to creative website design and beyond.  

Contact us to set up your free, no-obligation consultation.

Asking for testimonials from loyal customers seems like it should be simple – but it requires a careful approach. Using the wrong tone or making an ill-timed request can quickly decrease your chances of getting valuable feedback. 

At Platinum Consulting Services, we intimately understand the importance of requesting testimonials to build trust, establish credibility, and attract other customers. 

Positive client testimonials serve as powerful social proof, helping potential customers feel more confident in choosing your products or services. More testimonials = better SEO results and more organic traffic on your website. 

Still, asking for testimonials can be… pretty awkward. It doesn’t matter if you’re requesting a written or video testimonial – you need to play your cards right. 

That’s why we’ve put together this guide on the right way to send testimonial requests. Take a look, then reach out to our team if you have any questions.

(1) Time Your Testimonial Request Emails 

Timing should be at the center of your plan to request customer testimonials. 

The best time for feedback gathering is when a positive experience with your business is fresh in your client’s mind. For example, if you’ve just completed a successful project, you can say something like, “I’m thrilled we achieved fantastic results with your project. Would you mind sharing your thoughts in a text or video testimonial?” 

By striking while the iron is hot, you increase the likelihood of receiving a positive response. Happy customers can provide the best online reviews, but they need prompting – quickly. 

Another opportune moment to send a testimonial request is when your client achieves significant milestones or successes as a result of your product or service. For instance, if you provide marketing services and your client sees a substantial increase in their website traffic or leads generated, they’ll likely be eager to sing the praises of your company.

By tying your testimonial request to achievements, you demonstrate the tangible value your business has provided and make it easier for them to provide positive feedback.

(2) Make Testimonial Requests Personal 

You’re asking for your client’s valuable time and energy, which means they deserve a personal request – not a standardized “please and thank you!” message. 

A personal message when requesting customer testimonials shows your clients that you respect THEIR individual experiences and quality testimonials. This isn’t just a run-of-the-mill testimonial email template – it’s a genuine conversation between the two of you. 

One way to personalize your direct message is by referencing specific details about the project or interaction you had with the client. For example, you could mention a particular challenge you helped them overcome or a specific feature of your product that they found especially beneficial. 

Additionally, you’ll want to use a friendly, conversational tone can make your otherwise formal request feel more personal and genuine. Avoid using generic templates or language that sounds robotic. Instead, tailor your testimonial request to each client and use language that reflects your relationship with them. 

Ultimately, the goal should be to establish a friendly, intimate tone that establishes a personal connection before you send your testimonial request.

Bonus tip: consider the preferred communication style of your client when sending your customer review request. 

Some clients may prefer email communication, while others may prefer phone calls or text messages. By choosing a communication method that aligns with your client’s preferences, you demonstrate that you respect their individual preferences and are willing to accommodate their needs. 

(3) Simplify the Process 

If you want happy customers to provide positive feedback, make the process more appealing. Provide clear testimonial instructions and tell your clients exactly what you’re looking for so there’s no grey area. 

For example, you could create a template or questionnaire that prompts clients to share specific details about their experience, such as the problem they were facing, the solution your product or service provided, and the results they achieved. By providing a structured testimonial request format, you make it easier for clients to organize their thoughts and provide at least a few words.

Another way to simplify how you collect testimonials is by offering multiple options for submitting client feedback, as we mentioned earlier. Some clients may prefer to respond in a testimonial form, while others may feel more comfortable recording a video testimonial or providing feedback via text messages. 

By offering flexibility in how loyal clients can submit their testimonials, you accommodate their preferences and make the process more convenient for them. Additionally, providing guidelines or tips on how to create an effective testimonial can help clients feel more confident in their ability to provide a written or video testimonial. 

(4) Express Sincere Gratitude

You appreciate this customer feedback, right? Then tell them!

Expressing sincere gratitude when requesting customer testimonials acknowledges the value of their input and the time they’re taking to share their experiences. 

You could say something like, “I truly appreciate your willingness to share your thoughts with us. Your feedback is invaluable in helping us improve our services and better serve other clients.” This sets a positive tone and shows your clients that you truly appreciate this favor.

Once you have the feedback in hand, don’t forget to follow up your testimonial request with a sincere thank-you message. Let your clients know how much their feedback means to you and how it will be used to improve your products or services. 

(5) Offer a Worthwhile Incentive 

When requesting customer testimonials, offering an incentive can be a meaningful way to show appreciation for their effort and encourage their participation. We’re not saying to bribe your clients, per se, but a little incentivization always helps get things moving. 

One effective incentive is to offer a discount or bonus on future purchases or services. For instance, you could offer a discount on their next purchase as a thank-you for providing a testimonial. This not only demonstrates your gratitude but also provides tangible value to the client, making it more appealing for them to respond to your testimonial request.

Another incentive option is to offer exclusive access to a resource or feature that is valuable to your clients. 

For example, you could offer early access to a new product or service, a free consultation or training session, or access to premium content or resources. This creates a sense of exclusivity and adds extra value to the client’s participation in providing a good testimonial. 

If you’re looking for a more unique customer testimonial strategy, consider offering a charitable donation or contribution on behalf of the client as an incentive. This not only incentivizes the client to participate but also aligns your business with a positive cause, showcasing your commitment to doing good outside of your company.

(6) Follow Up 

Following up respectfully after a testimonial request will help you a positive client relationship and encourage participation – but be careful about overdoing it. 

After sending the initial request, give your client some time to respond before following up. When you do reach out, be polite and respectful of their time. Just send a friendly reminder email or make a brief phone call to check in on their progress. 

For example, you could say, “Hi [Client’s Name], I hope you’re doing well! I wanted to follow up on my previous request for a testimonial. I understand you’re busy, but I just wanted to gently remind you of the opportunity to share your experience with us. Your feedback is incredibly valuable, and we’d greatly appreciate it whenever you have a moment to provide a few words.”

If you still haven’t received a response after the initial follow-up, it’s okay to send one more gentle reminder. However, be mindful not to come across as pushy or demanding when you request testimonials. Express your gratitude for their consideration and reiterate that their feedback is very important to you. 

Maintaining a respectful, courteous tone in your follow-up communications shows your most loyal customers that you respect them, even if they are unable or unwilling to provide a testimonial. 

(7) Respect Their Decision

Let’s say your client doesn’t respond to your testimonial request or downright refuses it. What then? Well, you’re pretty much out of luck – at least for now. 

Don’t try to change the client’s mind or pester them again. Respecting the client’s decision not to respond to a testimonial request will help you maintain a positive relationship and demonstrate professionalism.

Not all clients will be comfortable or willing to provide testimonials for various reasons, but you need to respect each client’s personal preference regardless. Accept their decision and move forward gracefully. 

If a client openly declines to fill out a testimonial form, you can respond with a message along the lines of, “Thank you for letting us know your decision regarding the testimonial request. We understand and respect your choice, and we appreciate your honesty and consideration. Please know that we value our relationship with you, and we’re here to support you in any way we can.”

Additionally, we recommend reassuring the client that their decision to respond to testimonial requests will not affect your relationship or the quality of service they receive. This helps reinforce your professionalism and commitment to the client’s satisfaction, regardless of their decision regarding the testimonial request.

Need Help Requesting Testimonials? Let’s Talk.

When it comes time to collect testimonials from old and new customers, take a long-haul approach. You need to prioritize the relationships with these customers first, rather than sacrificing your image or standing with loyal clients in the name of organic feedback. 

But we get it – requesting testimonials might sound easy but can feel complicated. 

At Platinum Consulting, we specialize in online reputation management. In other words, we’re pros at helping you share customer success stories through existing testimonials. We’re also adept at creating the right testimonial form for your needs and theme. 

In today’s competitive market, you need every possible edge to attract potential customers. If you’re trying to secure client testimonials but striking out more than not, we’re here to help. 

Reach Out to Platinum Consulting

Contact us today to set up your free consultation. We’ll help you gather written feedback, produce your next video testimonial, and generally improve your company’s online presence.