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March 12, 2024

5 Easy Ways to Come Up With New Content Ideas

It doesn’t matter what industry you’re in – high-quality content creation is the key to drawing in audiences and showcasing your brand’s value. Of course, churning out great content takes time, as does content ideation and brainstorming. According to Hubspot’s 2024 State of Marketing Report, finding ideas for new content is one of the leading […]

March 1, 2024

8 Web Design Trends to Consider in 2024 and Beyond

Trying to juggle every digital marketing trend can often feel like a losing battle. Things are always changing, and staying ahead of the curve takes time, skill, and a lot of dedication. This is especially true when it comes to web design trends. With over 26.5 million eCommerce websites cluttering the internet, getting yours to […]

February 29, 2024

10 Common SEO Myths to Ignore in 2024

The world of search engine optimization (SEO) is always changing, and staying on top of the latest updates can be challenging. With each passing year, new trends and strategies emerge while old SEO myths continue to spread like wildfire. As a digital marketing agency, Platinum Consulting is committed to delivering accurate and effective SEO practices […]

February 13, 2024

The Right Way to Ask Clients for Testimonials

Asking for testimonials from loyal customers seems like it should be simple – but it requires a careful approach. Using the wrong tone or making an ill-timed request can quickly decrease your chances of getting valuable feedback. At Platinum Consulting Services, we intimately understand the importance of requesting testimonials to build trust, establish credibility, and attract […]

January 27, 2024

SEO vs PPC: Which Should I Invest in?

As soon as you start to dip your toes in the realm of digital marketing, you’ll find yourself presented with two pathways: search engine optimization (SEO) and pay-per-click (PPC) advertising. On a surface level, both methods aim to drive traffic to your website, increase visibility, and ultimately boost conversions. However, they are not the same […]

January 11, 2024

8 User Experience Elements That My Be Turning People Away

Nowadays, everyone cares about the experience your brand can offer – and that starts on your website. In the World Usability Congress UX Trend Report of 2023, 64% of respondents rated the impact of “experience design” as “very important” in terms of business performance. Furthermore, up to 98% of respondents believe that “experience design” will […]

December 22, 2023

8 Psychology-Driven Landing Page CRO Tips

If you’re looking to boost your eCommerce conversion rates, you must understand one critical (but complex) concept: human psychology. All successful eCommerce businesses are selling something, but more importantly, they’re tapping into consumer behaviors and thought processes. This is a quintessential aspect of conversion rate optimization (CRO), and yet it’s one many brands overlook. Did […]

December 15, 2023

The Role of a Professional Copywriting Service in a New Website

Your business site is the digital face of your brand. Its launch should catapult you into the public eye in the best way possible – and that means crafting conversion-oriented content. With the advent of generative AI tools, some startups are taking care of website copywriting in-house instead of hiring third-party services. That might seem […]

November 28, 2023

The Importance of Website Maintenance: 7 Often Overlooked Tasks

It doesn’t matter if we’re talking about a car, house, gadget, or website – continual maintenance is an essential part of life, and overlooking it can trigger serious consequences. If you just recently launched a sparkling new website for your brand, you might not feel like maintenance is a top priority right now. Unfortunately, no website […]

November 13, 2023

Is WordPress the Best Website Builder?

There’s a clear leader of the pack when it comes to convenient website-building platforms. For years now, WordPress has been the go-to resource for brands that want to create sleek business sites without experience in programming languages. According to data from W3Techs, WordPress is used by 45.8% of all websites on the internet in 2023. […]